The safest place to hide a dead body is the second page of google search results. – Elon Musk
This quote by Elon Musk summarizes why SEO is vital for every small business, including coaching classes. How many times you ever to the second page of the search? Probably never! Similarly, when your customer searches for a coaching class in your area, you got to be on the first one on search results, period. After that, it doesn’t matter on which page you are.
Search Engine Optimisation (SEO) can help your website to show up at the top of the search result. Being on top will lead to more people visiting your site organically and hence more chances of getting them converted. SEO helps search engines like Google, Yahoo, or Bing, to find your website and rank it for keywords and terms relevant to your business.
Here are a few ways to boost up your coaching institute’s website in the search results:
Register your coaching class on Google MyBusiness and Google Search Console
Google Search Console enables you to submit your website and its sitemap to Google for free. When you submit your sitemap to Google Search Console, you confirm to Google that your website exists. Similarly, when you register your coaching class on Google My Business, it helps in appearing in relevant geographic search results. Appearing in geographic search helps you in gaining customers from your nearby locations.
Do thorough research for appropriate keywords
Ensuring you rank higher on specific keywords is the main essence of doing SEO. However, it’s not a trivial task due to the immense competition for the same set of keywords. You can try below process to determine essential keywords for your website:
- Find the keywords that customers might be using to search for a coaching class
- The volume of searches associated with them
- Figuring out how hard it can be to rank for each keyword.
- The most optimized keywords would be where you have high volumes and low competition. Tools like google trends, google AdWords, keywordtool.io, and MOZ can help you find the right keywords.
Once you find the set of keywords, it is crucial to add them to your content the right way. Adding a text in heading and page titles indicate a search engine that your page covers that topic in-depth and gets more weightage in search engine as compared to text added in the body.
Backlinks are the key
Backlinks are the links from other sites to your coaching class website, which Google counts as votes for your website. Quality backlinks coming from reputed sites like Wikipedia, Quora, or Medium can boost your ranking significantly. Getting backlinks from these websites could be tricky and requires some effort. Try answering some questions on Quora or writing a blog post for students to help them overcome exam anxiety could be pretty useful.
You can also ask blog or site owners to feature your links to your content on their sites. However, you should avoid using the services of companies who promise to get you thousands of backlinks. Usually, these backlinks are of quite shallow quality, and Google can put some penalty on your website due to these spam sites.
Fast Page Loading
Google gives a lot of weightage to page speed in SEO. Quick page loading shows that you are providing a superior experience to your customers. Google’s PageSpeed Insights tool is handy for this. It tells you the loading time of your website and the aspects which are slowing it down. To achieve fast loading of your website you can try these things:
- Use fast hosting for your coaching class website
- Keep the image size to a minimum
Optimize for off-page SEO
Off-page SEO means how you optimize your coaching class website, externally. Social media activity, guest blogging, marketing by influencers, and mentioning your coaching class can all improve your website’s SEO. Out of all, social signals are the strongest. If you have a strong presence on any of the social media platforms like Facebook, Twitter, or Instagram, it helps in improving your ranking on search engines as well. Things like engaging your students with a teaser of Facebook with a link to your site can go a long way if you do it regularly.
We hope these tips help you in improving your search engine ranking! Team WinUall