These days, social media has evolved and moved to a whole new level. In a world where everything is digital, your coaching institute deserves to be on the net, reaching as many people as possible! Instagram is the best social and mobile platform for brands to reach out to audiences who are willing to engage. Believe it or not, organic reach is possible and can be massive for you and your institute.

The key is to establish a customer base that is full of real followers and not inactive fake accounts. Your Instagram will only grow and thrive if your followers are active and daily engage in the content that you post. To make sure that you are on the right path, all you need to do is follow all of these guaranteed techniques and get users to like, follow, and interact with your content on a regular basis.

Post at the Right Time

Make sure that you consider the timing of your posts. Analyse which timings have not worked for you in the past and research when your target audience checks their social media.

By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history vs. engagement. The dark circles indicate when you usually post media. The light gray circles shows when your community has been interacting. The biggest light gray circles represent the best times for you to post.

Use the Right Hashtags

Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. Using hashtags is one thing, using the right tags is a completely different thing. Do the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram.

To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start.

Keep your Feed Organised

It is your feed that has to leave a long lasting impression. When a potential client or follower looks at your profile, most will only just take a few seconds on it. Your goal is to convince them to follow you. Think of a colour scheme for your account, post daily and make the most of the various tools that Instagram offers.

Track your Analytics

If you are not keeping track of the numbers, all this hard work will not mean much. You need to keep an eye on the analytics in order to understand how each post is doing and what are some areas where you may need to improve. Click on “view insights” to see which kind of audience is looking at your content, how they got there and if they clicked on the links given on your profile.

Numbers can do the work well for you, only if you monitor them regularly.

Monitor your Followers Over Time

It’s not enough to get more Instagram followers if you’re losing them just as fast. Keep an eye on the rate at which you’re growing as well as how engaged your following is overall.  Look for patterns in the posts that were the most engaging and try to replicate that in your future content. 

Social Blade is a great free tool for analysing the growth of your following.

Be Consistent

First, get on a consistent posting schedule. The way to build a relationship with potential customers is by posting your great content consistently. Specially when you are starting off, you need to post daily to grab the attention of your target group. Make a schedule and stick to it at all times.

Follow Trends

Keep looking for opportunities to post content related to the ongoing trends. Following trends can improve your discoverability and engagement significantly. Contribute to the trend in a meaningful way and ask yourself if the audience will actually pay attention to these trends. Remember, it is your follow base that needs to engage, so keep their likes, dislikes and preferences in mind.

Finally, the most important pointer, do not buy followers! In a race to increase our followers, we think the best way is to buy some overnight. Remember that this will not help your business. Moreover, having thousands of followers with little engagement will look fishy to real users and will compromise the integrity of your brand.

While growing your business on Instagram takes thoughtful time and attention, these are just a few steps to get you started. The aim is to build a foundation that is rock solid and likely to last.

After you have build a strong Instagram following, the options for promoting your business will increase. Tell us about your Social Media experience and help us figure out other strategies that may be of help! Write to us at anoushka.chopra@winuall.com.

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