Online tutoring is getting popular day by day as it connects students and tutors from around the world, ensuring access to the best opportunities. Especially with the threat of a current pandemic, online tutoring ensures continuity in the business along with added features and opportunities to grow your student base.

If you are wondering how to get started on becoming an online tutor, we have put together this step by step guide for starting your own virtual tutoring journey.

The Opportunity

The size of the industry in 2020 is $ 633 Million, which means it has increased at a rate of 6.1% over the last five years and is expected to grow at the rate of 4.1% even during the pandemic. This depicts that the industry is stable with profitable growth, not affected a lot by external factors. Right now, with the working class putting a lot of emphasis on learning, the industry has different types of learners available – both students and professionals.

All you need to do is understand the right audience for you among all the opportunities, define your teaching strategy, and capture attention by providing value to the target audience.

Getting Started with Online Tutoring Platforms for better reach

Online tutoring platforms make it easy for you to teach effectively outside the traditional classroom environment. There are two types of tutoring platforms: Curriculum-based and Market Skills-based. It depends on the target audience for which kind of platform is to be used.

For a curriculum-based platform, one can register on platforms such as Tutorvista and eTutorworld. On the other hand, Interactive online courses can be found on academic, professional, and lifestyle topics, platforms such as WizIQ and Udemy are used. 

Building your own brand and Finding students

Apart from Tutoring platforms, since you are competing with other tutors you need to build your brand and marketing for the same. This can be done by advertising to local students in Schools, Libraries, and other Student Hangout places. You can use traditional advertising like posters, word of mouth to pull students or customers. Digital platforms from around the world and tools of digital marketing like Websites, Blogs, Youtube, etc. can be used.

This decision is also affected by your strategy. For instance, if you are targeting school students or teaching skills – you can capture the lower hanging fruits first by capturing people’s attention using local marketing as they can become your advocates. Then any content that you develop could be used for digital marketing and brand building.

Define Your Niche

Defining the niche can help create a stronger brand where students think of that particular niche to be synonymous with your brand. It should be aligned with your expertise so that it reflects authenticity.

The niche could also be related to an area of study. For example, data science or biology, or a teaching style (Teaching with facts or teaching via gamification)

Identifying Correct Pricing

This is arguably the most challenging part of online teaching. You would not want to keep so low a price that your costs are not covered and not such a high price so as to deter students. Customers rule the online space so it may seem like keeping a low price might help, but you should keep in mind that you have a unique set of skills and experience that only you can provide. It should be well thought of and should maintain a balance when it comes to pricing.

The critical aspects of being considered while pricing are competition, your competencies, skills, experience, and Target audience.

A Few Important tips –

Not to spend too much at the start

The biggest mistake to avoid is spending too much in the starting and later realizing that it’s not working out. So, the best thing while starting out is to not spend too much until the business starts generating some cash.

Use free software and tools, subscribe to the trial versions or free accounts with tutoring platforms. Try and be resourceful in using what you have rather than spending too much at the start.

Have Clear terms and conditions

Remember – the time is money in the tutoring business! Have clear terms and conditions on the durations and extra payments for doubt sessions etc. Make sure to define cancellation rules, prepaid or postpaid, promising certain grades, and be sure to detail the conditions on what happens in case of all possible scenarios.

Share these conditions with the student before commencing the sessions.

While we hope this brief guide helps you get a jumpstart on your online tutoring business, we would love for you to share any expertise or tips you may have for the various tutors who are struggling to start. Write to us at anoushka.chopra@winuall.com

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